About the Art
The concept for Cowboy Tears draws heavily from the Marlboro Man—a manufactured cowboy myth used to firstly sell a product, but more importantly a lifestyle. This iconic figure, once a rugged laborer, was transformed into a romantic symbol of American masculinity. Cowboy Tears is both a nod to and critique of this mythmaking: a coffee that tastes like rugged freedom, brewed with nostalgia and a hint of grief.
